Yahoo! Search Products
Yahoo!'s search products combine Yahoo! Search technology with the Yahoo! Content Acquisition Program. This unique approach ensures that Yahoo! delivers the freshest, most comprehensive and most relevant results, as well as the industry's best search monetization, to our partners.
Yahoo! Search leverages Yahoo!'s core, proprietary assets and technology across all our search products. For example, technology for providing the best search term relevancy is used across the range of Yahoo!'s search products, from Web Search to Site Search.
As a result of ongoing innovation and dedication to superior user experience, Yahoo! Search was awarded the prestigious Outstanding Search Service award from SearchEngineWatch.com.
Yahoo! provides the widest range of search products to ensure that our partners can deliver the best search experience to their users. These search products include:
Web Search
Yahoo!'s Web Search and Search Submit/Content Acquisition Program bring the freshest, most comprehensive and most relevant search results to our publishers. Yahoo! leverages the Open Directory Project (ODP) to further improve the user experience on partners' sites. ODP title, description and category meta-data is used to enhance Yahoo!'s relevant search results. ODP is the largest, most comprehensive human-edited directory of the Web, with a global community of volunteer editors. For more details on the Open Directory Project, please visit www.dmoz.org.
Site Search
Providing effective site search functionality is essential for increasing customer satisfaction and maximizing monetization opportunities. Yahoo! partners can use our Site Search to enable site visitors to find information that is available on the partner's site. Yahoo! Site Search is a completely hosted solution that lets partners select exactly which pages are included in the Site Search index. Partners can provide feeds of their URLs, which will be added to the Site Search index within 24-48 hours of receipt.
News Search
For time-sensitive content, partners can use Yahoo! News Search. News Search includes millions of the latest and most relevant articles from US and international news sources in a variety of languages. Information can be searched by relevance, date and news topic/category.
The News Search index is updated every 15 minutes and information remains in the index for up to 30 days. Additionally, partners that include information in the News Search index can choose whether their information is also available to Yahoo! visitors who conduct news searches on the Yahoo! site. These searches drive more visitors back to the partner sites. Yahoo! News Search supports inclusion of information via industry-standard formats, RSS and NewsML. (News Search is available on a limited basis.)
Image & Video Search
Yahoo! provides comprehensive image and video search capabilities. Yahoo! Image Search includes more than 1.5 billion images, while Video Search includes content from leading news and entertainment sites such as Buena Vista Pictures, CBS News, CMT, Discovery Communications, MTV, Reuters, Scripps Networks (Home & Garden Television, The Food Network), VH1 and more. Partners can provide the most complete search experience for visitors by including image and video results along with web or site searches. (Image and Video Search are available on a limited basis.)
Contextual Search
Yahoo!'s Contextual Search improves search relevance for ambiguous terms by capturing a user's search intent. The Y!Q feature enables users to search "at the point of inspiration" from the web pages they are reading. Contextual Search results are then overlaid directly on web pages and allow users to progressively modify and refine the focus of their searches. Yahoo! partners can engage their users and keep them on their site longer by offering these additional search capabilities.
Why partner with us?
A Yahoo! Search partnership offers access to the broadest range of search offerings. Yahoo!'s superior relevance, comprehensiveness, and freshness of search results enable partners to form deep relationships with their users, while flexible partner APIs allow for differentiated user experiences.
If your site generates more than two million searches or 20 million page views monthly, you may be eligible for a customized program featuring a full range of Yahoo! products along with dedicated account management. Learn more.